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Bernd Schoner, PhD.

Listen in as Bernd and I chat about building the right team & creating value for your tech start-up. 

 

Bernd tells all about starting from a garage right here in Cambridge, MA.!

 

"We had to leave school... there was no more hanging out in the lab, so we started a company!" ~Bernd Schoner

 

 Strategy: Build the right team, take is slow, choose wisely and don't believe the over night billionaire hype!  Do beacuse you believe in it and love it!

 

Wish: Let's help Bernd, help the retail industry get organized.

 

How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success

Schoner explains the major phases in a technology company’s life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides the reader from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably—even in a bad economic environment.

 

Packed with do’s and don’t’s and unforgettable lessons learned from Schoner’s ThingMagic endeavors, The Tech Entrepreneur’s Survival Guide is a must-read for entrepreneurs at any stage. 

 

Bernd Schoner, PhD, worked in the Physics and Media Group and the Things-That-Think research consortium at the MIT Media Laboratory, where he received his PhD. Upon graduating, he cofounded the high-tech startup ThingMagic, which nearly ten years later, was sold to Trimble Navigation, a multibillion-dollar public technology company. Schoner now serves as VP of Business Development at Trimble Navigation. He lives with his wife in New York City and Cambridge, Massachusetts. 

 

“One of the most useful books on entrepreneurship I have read. Bernd’s subtle sense of humor makes it an entertaining read from start to finish.”

–Stefan Goetz, managing director at Hellman & Friedman Private Equity

 

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